Charity Search / KEEPIN IT RURAL FUND INC
Environment (C34) 990 on File

KEEPIN IT RURAL FUND INC

EIN: 87-1686126 · SAN MARCOS, CA 92078-1003 · United States · FY 2024 Data
3 out of 5 50 / 100 Based on 2+ years of filings
Financial strength (30%) 88/100
Reliability (20%) 40/100
Effectiveness (25%) 61/100
Impact (25%) No data yet
Financial data: FY 2024 · Scored 9/13/2026
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Financial Overview — FY 2024
$178K
Total Revenue
$26K
Total Expenses
$606K
Net Assets
0
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio 88.5%
Fundraising Efficiency N/A
Operating Reserve 275.91x
Liability-to-Asset 0.0%
Revenue Diversification 84.3%
Compared with Peers
FY 2024
Compared with 2,616 similar organizations (United States, Environment, under $100K in expenses), FY 2024.
This organization Middle half of peers (P25–P75) Peer median
Ratio This org Peer median Position (P10 → P90)
Program expense ratio
Program expenses / total expenses · higher is better
88.5% 81.5%
P10P90
Above median
Admin expense ratio
Management and general / total expenses · lower is better
11.5% 13.1%
P10P90
Above median
Fundraising expense ratio
Fundraising expenses / total expenses · lower is better
0.0% 0.0%
P10P90
Top quarter
Operating reserve
Months of expenses covered by net assets · higher is better
275.9 mo 36.7 mo
P10P90
Top quarter
Liabilities to assets
Total liabilities / total assets · lower is better
0.0% 0.0%
P10P90
Top quarter
Revenue concentration
Share of revenue from the largest source · lower is better
84.3% 95.1%
P10P90
Above median
Revenue growth
Year over year revenue growth
2354.9% 2.5%
P10P90
Expense growth
Year over year expense growth
958.7% -0.2%
P10P90
Surplus margin
Surplus as a share of revenue
85.2% 17.9%
P10P90
Financial History
Year Revenue Expenses Net Assets Program % Staff
2024 $178K $26K $606K 88.5% 0
2023 $7K $2K $455K 100.0% —
2022 $450K $15 $450K 100.0% 0
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Organization Details
EIN
87-1686126
State
CA
City
SAN MARCOS
ZIP
92078-1003
Classification
C34
Category
Environment
Rating
3★
Coverage
A
Last Updated
Aug 2026
Form 990
On File
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