Youth Development
(O20)
IRS Verified
DX Registered
990 on File
HELLO BABY NFP
Financial strength (30%)
52/100
Reliability (20%)
74/100
Effectiveness (25%)
65/100
Impact (25%)
75/100
61
CharityAI™ Score
out of 100
Mission Statement
HelloBaby works to make play accessible for every family, regardless of income. We create welcoming spaces where children can spend time being kids and caregivers can find connection, support, and a sense of belonging. By removing financial barriers and listening closely to community needs, we help families access experiences and resources that strengthen early childhood development and build healthier, more connected neighborhoods.
Financial Overview — FY 2023
$489K
Annual Budget
$397K
Total Revenue
$339K
Total Expenses
$709K
Net Assets
9
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
55.8%
Fundraising Efficiency
N/A
Operating Reserve
25.08x
Liability-to-Asset
0.9%
Revenue Diversification
104.1%
Executive Compensation
$0
Compared with Peers
FY 2025
Compared with 2,098 similar organizations
(United States, Youth Development, $100K–$1M in expenses), FY 2025.
This organization's figures are from FY 2023.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
55.8% | 88.8% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
33.8% | 8.5% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
10.4% | 0.0% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
25.1 mo | 6.8 mo |
P10P90
|
Top quarter |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
0.9% | 0.4% |
P10P90
|
Below median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
104.1% | 92.2% |
P10P90
|
Bottom quarter |
|
Revenue growth
Year over year revenue growth
|
-10.5% | 7.1% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
6.4% | 8.2% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
14.5% | 2.7% |
P10P90
|
CharityAI™ Evaluation — 2025
61 / 10052
Financial
54
Reliability
65
Effectiveness
75
Impact
Financial Strength (30%)
52
Reliability & Transparency (20%)
54
Program Effectiveness (25%)
65
Impact & Outcomes (25%)
75
7,410 served annually
$49 per beneficiary
1 programs
IRS Verified 80% Data Complete
Impact
1 program| Outcome / Program | People Served | Cost / Service | # Completed | Duration |
|---|---|---|---|---|
| Children accessed play-based learning opportunities | 7,410 | $48.60 | — | Per Year |
Geographic Reach
Local 100%
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2023 | $397K | $339K | $709K | 55.8% | 9 |
| 2022 | $443K | $319K | $652K | 57.2% | 9 |
| 2021 | $275K | $168K | $528K | 81.6% | 10 |
| 2020 | $290K | $169K | $420K | 87.0% | 4 |
Donor Reviews
Write a ReviewNo reviews yet
Be the first to share your experience with this organization.