Arts, Culture & Humanities (A52) IRS Verified DX Registered 990 on File

THE RABBIT HOLE KC

EIN: 47-2324303 · N KANSAS CITY, MO 64116-3703 · United States · FY 2023 Data

3 out of 5 47 / 100 Based on 2+ years of filings

Financial strength (30%) 61/100

Reliability (20%) 50/100

Effectiveness (25%) 74/100

Impact (25%) No data yet

Financial data: FY 2023 · Scored 9/13/2026

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CharityAI™ Score

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Mission Statement

The Rabbit hOle is building a major new cultural institution in Kansas City: a visionary center for the children’s book, national in scope, that will preserve, advance, and transmit the art and history of children’s literature to children, parents, and educators for generations to come. Our mission is to create a living culture around literature, accessible to all, that will nourish, empower, and inspire the reading lives of children.

Financial Overview — FY 2023

$1.9M

Total Revenue

$2.7M

Total Expenses

$10.1M

Net Assets

Employees

Revenue Sources

Expense Breakdown

Program Expense Ratio 61.3%

Fundraising Efficiency N/A

Operating Reserve 44.87x

Liability-to-Asset 27.6%

Revenue Diversification 99.0%

Compared with Peers

FY 2023

Compared with 4,647 similar organizations (United States, Arts, Culture & Humanities, $1M–$10M in expenses), FY 2023.

This organization Middle half of peers (P25–P75) Peer median

Ratio	This org	Peer median	Position (P10 → P90)
Program expense ratio Program expenses / total expenses · higher is better	61.3%	77.9%	P10P90	Bottom quarter
Admin expense ratio Management and general / total expenses · lower is better	20.1%	14.6%	P10P90	Below median
Fundraising expense ratio Fundraising expenses / total expenses · lower is better	18.6%	5.5%	P10P90	Bottom quarter
Operating reserve Months of expenses covered by net assets · higher is better	44.9 mo	16.8 mo	P10P90	Top quarter
Liabilities to assets Total liabilities / total assets · lower is better	27.6%	10.7%	P10P90	Below median
Revenue concentration Share of revenue from the largest source · lower is better	99.0%	74.6%	P10P90	Bottom quarter
Revenue growth Year over year revenue growth	-58.2%	3.5%	P10P90
Expense growth Year over year expense growth	40.7%	13.1%	P10P90
Surplus margin Surplus as a share of revenue	-39.3%	-0.9%	P10P90

Financial History

Year	Revenue	Expenses	Net Assets	Program %	Staff
2023	$1.9M	$2.7M	$10.1M	61.3%	34
2022	$4.7M	$1.9M	$10.9M	55.4%	0
2021	$1.9M	$1.2M	N/A	—	17

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Organization Details

EIN: 47-2324303
State: MO
City: N KANSAS CITY
ZIP: 64116-3703
Classification: A52
Category: Arts, Culture & Humanities
Rating: 3★
Coverage: A
Last Updated: Aug 2026
IRS Ruling Year: 2015
Form 990: On File

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CharityAI™ rates charities from 0 to 100 using public filings (IRS Form 990 and the equivalent registries outside the US) together with the information the charity itself provides on DonationX. Ratings are recalculated every quarter, without human bias, and shown as stars.

Four pillars

Financial strength30%

Program expense ratio, fundraising efficiency, operating reserves, liabilities and revenue diversification, compared with similar organizations.

Reliability20%

Standing with the registry, filing history, verification and how complete the profile is.

Effectiveness25%

How much goes to programs and how consistently the organization delivers them.

Impact25%

The outcomes the charity reports on DonationX: people served, cost per service and results.

Stars

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