HEARTLAND UNITED WAY INC
Mission Statement
Heartland United Way, a local non-profit organization, is dedicated to improving lives and creating opportunities for people to thrive. Collaborating with a network of community partners, we strive to build brighter futures in education, health, and financial stability across Hall, Hamilton, Howard, and Merrick Counties. Last year, we served 53,388 individuals by providing them with a range of services, programs and resources. The Heartland United Way and our 20 Community Partners work together to build Healthy Communities, Youth Opportunities, Financial Security and Community Resiliency. A variety of services offered through our partner agencies including free medical and dental health care, emergency shelter and assistance, free education courses, mentoring programs for youth, legal aid for children and immigrants, support for veterans and their families, food and clothing assistance and much more!
Financial Overview — FY 2025
Compared with Peers
FY 2025| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
89.5% | 91.4% |
P10P90
|
Below median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
3.4% | 8.2% |
P10P90
|
Top quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
7.1% | 2.6% |
P10P90
|
Below median |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
15.0 mo | 61.1 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
52.0% | 0.0% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
89.7% | 90.9% |
P10P90
|
Above median |
|
Revenue growth
Year over year revenue growth
|
-10.0% | 9.0% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
0.7% | 8.8% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
0.6% | 2.2% |
P10P90
|
Impact
1 program| Outcome / Program | People Served | Cost / Service | # Completed | Duration |
|---|---|---|---|---|
| Help children build a library of their own to be successful in Kindergarten | 3,449 | $30.00 | — | Per Year |
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $2.0M | $2.0M | $2.5M | 89.5% | 6 |
| 2024 | $2.3M | $2.0M | N/A | — | 11 |
| 2023 | $1.9M | $1.9M | $2.1M | 83.7% | 8 |
| 2022 | $2.0M | $2.0M | $2.0M | 88.9% | 12 |
| 2021 | $2.3M | $2.2M | N/A | — | 16 |
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