Philanthropy & Grantmaking (T30) IRS Verified DX Registered 990 on File

ROTARY LIGHTS INC

EIN: 39-1977511 · LA CROSSE, WI 54602-0215 · United States · FY 2025 Data

4 out of 5 72 / 100 Based on 2+ years of filings

Financial strength (30%) 66/100

Reliability (20%) 55/100

Effectiveness (25%) 83/100

Impact (25%) 80/100

Financial data: FY 2025 · Scored 9/13/2026

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Mission Statement

The Mission of Rotary Lights is "To Feed the Hungry of the Coulee Region". Rotary Lights is a free holiday lighting display in LaCrosse, WI. We collect non-perishable food items and monetary donations that help to keep the shelves of 18 area food pantries stocked. Our donations to the food pantries only last between 3 to 4 months. With food insecurity at an all-time high, the area food pantries count on Rotary Lights to help get them through the long, cold winter months in Wisconsin and Minnesota.

Financial Overview — FY 2025

$275K

Total Revenue

$300K

Total Expenses

N/A

Net Assets

Employees

Revenue Sources

Program Expense Ratio N/A

Fundraising Efficiency 4.0%

Operating Reserve N/A

Liability-to-Asset 6.0%

Revenue Diversification N/A

Executive Compensation $0

Compared with Peers

FY 2025

Compared with 8,005 similar organizations (United States, Philanthropy & Grantmaking, $100K–$1M in expenses), FY 2025.

This organization Middle half of peers (P25–P75) Peer median

Ratio	This org	Peer median	Position (P10 → P90)
Fundraising efficiency Fundraising expenses / gross fundraising income · lower is better	4.0%	5.0%	P10P90	Above median
Liabilities to assets Total liabilities / total assets · lower is better	6.0%	0.0%	P10P90	Bottom quarter
Revenue growth Year over year revenue growth	0.0%	11.3%	P10P90
Expense growth Year over year expense growth	0.0%	8.2%	P10P90
Surplus margin Surplus as a share of revenue	-9.1%	4.5%	P10P90

Impact

1 program

Outcome / Program	People Served	Cost / Service	# Completed	Duration
Food Donatons	130,000	$1.00	—	Per Month

Financial History

Year	Revenue	Expenses	Net Assets	Program %	Staff
2025	$275K	$300K	N/A	—	1
2024	$275K	$300K	N/A	—	1
2023	$489K	$307K	$1.1M	100.0%	0
2022	$528K	$399K	$927K	100.0%	0
2021	$405K	$255K	N/A	—	0

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Organization Details

EIN: 39-1977511
State: WI
City: LA CROSSE
ZIP: 54602-0215
Classification: T30
Category: Philanthropy & Grantmaking
Rating: 4★
Coverage: A
Last Updated: Aug 2026
IRS Ruling Year: 1994
Foundation Code: 15
Form 990: On File

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CharityAI™ rates charities from 0 to 100 using public filings (IRS Form 990 and the equivalent registries outside the US) together with the information the charity itself provides on DonationX. Ratings are recalculated every quarter, without human bias, and shown as stars.

Four pillars

Financial strength30%

Program expense ratio, fundraising efficiency, operating reserves, liabilities and revenue diversification, compared with similar organizations.

Reliability20%

Standing with the registry, filing history, verification and how complete the profile is.

Effectiveness25%

How much goes to programs and how consistently the organization delivers them.

Impact25%

The outcomes the charity reports on DonationX: people served, cost per service and results.

Stars

★★★★★ 80–100 ★★★★☆ 60–79 ★★★☆☆ 40–59 ★★☆☆☆ 20–39 ★☆☆☆☆ 1–19

A pillar with no data counts as zero. Without impact metrics the score is capped at 59 (three stars): only the charity can supply that data.
The coverage grade (A to D) says how much filing data the score rests on; NONE means there is not enough to rate.
An organization that is not in good standing with its registry (for example a revoked tax exemption) is shown as Not rated.
"Compared with peers" places the charity's key ratios against organizations of the same country, sector and size.

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