Human Services (P81Z) IRS Verified DX Registered 990 on File

NEWBRIDGE MADISON INC

EIN: 39-1211331 · MADISON, WI 53704-2300 · United States · FY 2025 Data

3 out of 5 57 / 100 Based on 2+ years of filings

Financial strength (30%) 72/100

Reliability (20%) 55/100

Effectiveness (25%) 97/100

Impact (25%) No data yet

Financial data: FY 2025 · Scored 10/18/2026

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CharityAI™ Score

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Mission Statement

The East Madison Monona Coalition of the Aging (EMMCA) uses evidence-based practices to provide programs and social services to address the growing needs among seniors and help reduce the cost of caring for seniors within our communities. The number of seniors is increasing dramatically as Baby Boomers age and as life expectancy increases. Those age 60+ are currently the fastest growing demographic group in Dane County. There are currently close to 80,000 seniors in Dane County. Approximately 6% of these seniors are living at or below the Federal Poverty Level (FPL). Given this trend, investing in cost effective strategies to support seniors benefits the whole community by reducing the cost of their care. EMMCA’s MISSION: To empowers older adults to maintain their health, safety, independence and community connection.

Financial Overview — FY 2025

$2.5M

Total Revenue

$2.6M

Total Expenses

$732K

Net Assets

Employees

Revenue Sources

Expense Breakdown

Program Expense Ratio 80.8%

Fundraising Efficiency 22383.1%

Operating Reserve 3.35x

Liability-to-Asset 38.1%

Revenue Diversification 98.7%

Executive Compensation $111K

Compared with Peers

FY 2025

Compared with 4,886 similar organizations (United States, Human Services, $1M–$10M in expenses), FY 2025.

This organization Middle half of peers (P25–P75) Peer median

Ratio	This org	Peer median	Position (P10 → P90)
Program expense ratio Program expenses / total expenses · higher is better	80.8%	85.3%	P10P90	Below median
Admin expense ratio Management and general / total expenses · lower is better	13.5%	11.6%	P10P90	Below median
Fundraising expense ratio Fundraising expenses / total expenses · lower is better	5.7%	0.4%	P10P90	Bottom quarter
Fundraising efficiency Fundraising expenses / gross fundraising income · lower is better	22383.1%	140.6%	P10P90	Bottom quarter
Operating reserve Months of expenses covered by net assets · higher is better	3.4 mo	9.1 mo	P10P90	Bottom quarter
Liabilities to assets Total liabilities / total assets · lower is better	38.1%	12.6%	P10P90	Bottom quarter
Revenue concentration Share of revenue from the largest source · lower is better	98.7%	92.3%	P10P90	Bottom quarter
Revenue growth Year over year revenue growth	-3.3%	5.5%	P10P90
Expense growth Year over year expense growth	-6.0%	5.5%	P10P90
Surplus margin Surplus as a share of revenue	-4.5%	2.7%	P10P90

Financial History

Year	Revenue	Expenses	Net Assets	Program %	Staff
2025	$2.5M	$2.6M	$732K	80.8%	48
2024	$2.6M	$2.8M	$839K	81.6%	50
2023	$2.6M	$2.6M	$1.0M	84.9%	48
2022	$2.7M	$2.5M	$950K	86.0%	46
2021	$2.2M	$2.2M	N/A	—	45

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Organization Details

EIN: 39-1211331
State: WI
City: MADISON
ZIP: 53704-2300
Classification: P81Z
Category: Human Services
Rating: 3★
Coverage: A
Last Updated: Aug 2026
IRS Ruling Year: 1974
Foundation Code: 15
Form 990: On File

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CharityAI™ rates charities from 0 to 100 using public filings (IRS Form 990 and the equivalent registries outside the US) together with the information the charity itself provides on DonationX. Ratings are recalculated every quarter, without human bias, and shown as stars.

Four pillars

Financial strength30%

Program expense ratio, fundraising efficiency, operating reserves, liabilities and revenue diversification, compared with similar organizations.

Reliability20%

Standing with the registry, filing history, verification and how complete the profile is.

Effectiveness25%

How much goes to programs and how consistently the organization delivers them.

Impact25%

The outcomes the charity reports on DonationX: people served, cost per service and results.

Stars

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