Health Care
(E400)
IRS Verified
DX Registered
990 on File
HEARTLINE PREGNANCY CENTER INC
Financial strength (30%)
85/100
Reliability (20%)
55/100
Effectiveness (25%)
83/100
Impact (25%)
85/100
CharityAI™ Score
Not yet evaluated
Mission Statement
VISION: That every heartbeat is cherished, and every family has a chance to thrive. MISSION: Led by the love of Christ, Heartline exists to ~ Encourage pregnant women in need of hope. ~ Equip moms & dads for parenthood. ~ Empower decisions for life.
Financial Overview — FY 2025
$667K
Total Revenue
$633K
Total Expenses
N/A
Net Assets
10
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
N/A
Fundraising Efficiency
16.0%
Operating Reserve
N/A
Liability-to-Asset
9.2%
Revenue Diversification
N/A
Executive Compensation
$84K
Compared with Peers
FY 2023
Compared with 6,416 similar organizations
(United States, Health Care, $100K–$1M in expenses), FY 2023.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
70.4% | 84.9% |
P10P90
|
Below median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
25.9% | 11.3% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
3.7% | 0.0% |
P10P90
|
Below median |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
15.6% | 14.3% |
P10P90
|
Below median |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
7.6 mo | 13.8 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
40.0% | 1.4% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
61.7% | 94.7% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
6.8% | 6.3% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
14.9% | 10.8% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-7.8% | 3.3% |
P10P90
|
Impact
7 programs| Outcome / Program | People Served | Cost / Service | # Completed | Duration |
|---|---|---|---|---|
| Prenatal vitamins for pregnant women | 250 | $20.00 | — | Lifetime |
| Free Pregnancy Test & Resource Referrals | 250 | $300.00 | — | Lifetime |
| Free limited ultrasound scan to establish dating for pregnant women | 200 | $400.00 | — | Lifetime |
| Free pregnancy/parenting classes - knowledge & skills for healthier family & wiser decisions | 750 | $100.00 | — | Per Week |
| Free fatherhood coaching - confidence for dads in caring for infants & parenting children | 250 | $100.00 | — | Per Week |
| Free baby & maternity essentials for low income families | 2,721 | $25.00 | — | Lifetime |
| Free STI testing | 30 | $500.00 | — | Lifetime |
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $667K | $633K | N/A | — | 10 |
| 2024 | $784K | $610K | N/A | — | 9 |
| 2023 | $494K | $533K | $335K | 70.4% | 12 |
| 2022 | $463K | $463K | $374K | 69.8% | 11 |
| 2021 | $508K | $460K | N/A | — | 10 |
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