Animal-Related
(D500)
IRS Verified
DX Registered
990 on File
POTAWATOMI ZOOLOGICAL SOCIETY INC
Financial strength (30%)
66/100
Reliability (20%)
55/100
Effectiveness (25%)
56/100
Impact (25%)
No data yet
CharityAI™ Score
Not yet evaluated
Mission Statement
The Potawatomi Zoo inspires excellence in education, conservation and improved animal quality of life. It is the vision of the Potawatomi Zoological Society: - To protect and preserve the diversity of species on Earth - To provide guests with a unique and meaningful animal experience that is memorable, up close, and personal - To be recognized as a premier regional destination - To be responsible and respectful of the facilities and resources entrusted to us
Financial Overview — FY 2025
$9.5M
Total Revenue
$9.2M
Total Expenses
$6.2M
Net Assets
192
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
62.5%
Fundraising Efficiency
76.8%
Operating Reserve
8.09x
Liability-to-Asset
11.4%
Revenue Diversification
36.9%
Compared with Peers
FY 2025
Compared with 509 similar organizations
(United States, Animal-Related, $1M–$10M in expenses), FY 2025.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
62.5% | 84.2% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
20.2% | 9.4% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
17.3% | 4.2% |
P10P90
|
Bottom quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
76.8% | 127.2% |
P10P90
|
Above median |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
8.1 mo | 18.7 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
11.4% | 3.4% |
P10P90
|
Below median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
36.9% | 78.7% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
22.3% | 10.1% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
37.9% | 8.5% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
3.2% | 5.9% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $9.5M | $9.2M | $6.2M | 62.5% | 192 |
| 2024 | $7.8M | $6.7M | $5.9M | 54.5% | 147 |
| 2023 | $7.7M | $7.3M | $4.8M | 48.2% | 177 |
| 2022 | $7.1M | $5.5M | $4.5M | 49.4% | 178 |
| 2021 | $6.3M | $8.2M | N/A | — | 160 |
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