Charity Search / GOOD PLUS FOUNDATION INC
Human Services (P60) IRS Verified DX Registered 990 on File

GOOD PLUS FOUNDATION INC

EIN: 31-1777082 · NEW YORK, NY 10018-2488 · United States · FY 2024 Data
3 out of 5 53 / 100 Based on 2+ years of filings
Financial strength (30%) 68/100
Reliability (20%) 55/100
Effectiveness (25%) 85/100
Impact (25%) No data yet
Financial data: FY 2024 · Scored 9/13/2026
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Mission Statement

Founded in 2001 by Jessica Seinfeld, Good+Foundation is a leading national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family. With an early focus on mothers and children, Good+ expanded programming in 2010 to strengthen support for non-custodial and formerly incarcerated fathers to address one of the root causes of cyclical poverty: father absence. The shape of American families has evolved greatly since the 1960s, meaning that we are now on the third generation of children growing up without their dad in the home. Early interventions are essential, as many young fathers who didn't have dads themselves need instruction and support in learning about healthy father-child and co-parent relationships. Since increasing our investment in fatherhood, Good+ has provided support to more than 30,000 fathers and their families in cities including Baltimore, Houston, Los Angeles and New York City. Per an independent evaluation, 93% of fathers reported that their relationship with their child improved as a result of our donations, and 82% reported that their relationship with the mother of their child and/or her family improved. By giving fathers tools, dignity and opportunities to re-engage with their families, Good+ is helping young parents to reduce financial stress and build healthy relationships with their children and the mothers of their children. The Good+ model is unique in the social service sector: The organization partners with a national network of social service programs to provide goods – such as cribs, car seats and diapers – to young dads enrolled in co-parenting classes, employment assistance, financial literacy and more. Good+ supplements these donations with special events for fathers to build lasting memories with their children and the mothers of their children. We have held outings for the families we serve at Dodgers, Mets and Yankees games and have organized more for 2020. One father had been a Dodgers fan for years but had never been to a game. Seeing his first game with his daughter, he said, was one of the best experiences of his life. As a result of our donations of essential items and experiences, mothers are getting more support, children are getting greater access to their fathers and men are learning how to become the dads they want to be. Good+Foundation has offices and warehouses in New York City and Los Angeles and strategically distributes more than $6 million worth of goods each year across the country. In 2019, 87% of expenses went directly back into Good+ programs. The organization has earned seven consecutive 4-star ratings on Charity Navigator — the highest rating possible — as well as a GuideStar Platinum Seal of Transparency and accreditation by the Better Business Bureau’s Wise Giving Alliance for transparency, efficiency and operations. This video, featuring Good+ Fatherhood Leadership Council Chair Jerry Seinfeld along with fathers we have served and other advocates of our work, encompasses the impact our model can have on parent-child and co-parent relationships: https://www.youtube.com/watch?v=jJOJiRo4GQE

Financial Overview — FY 2024
$16.1M
Total Revenue
$18.6M
Total Expenses
$4.9M
Net Assets
30
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio 89.3%
Fundraising Efficiency N/A
Operating Reserve 3.19x
Liability-to-Asset 24.9%
Revenue Diversification 98.1%
Executive Compensation $960K
Compared with Peers
FY 2024
Compared with 2,032 similar organizations (United States, Human Services, $10M–$100M in expenses), FY 2024.
This organization Middle half of peers (P25–P75) Peer median
Ratio This org Peer median Position (P10 → P90)
Program expense ratio
Program expenses / total expenses · higher is better
89.3% 87.5%
P10P90
Above median
Admin expense ratio
Management and general / total expenses · lower is better
5.9% 11.1%
P10P90
Top quarter
Fundraising expense ratio
Fundraising expenses / total expenses · lower is better
4.8% 0.2%
P10P90
Bottom quarter
Operating reserve
Months of expenses covered by net assets · higher is better
3.2 mo 6.6 mo
P10P90
Below median
Liabilities to assets
Total liabilities / total assets · lower is better
24.9% 32.8%
P10P90
Above median
Revenue concentration
Share of revenue from the largest source · lower is better
98.1% 92.7%
P10P90
Bottom quarter
Revenue growth
Year over year revenue growth
-26.4% 7.6%
P10P90
Expense growth
Year over year expense growth
-13.0% 6.9%
P10P90
Surplus margin
Surplus as a share of revenue
-15.8% 1.6%
P10P90
Financial History
Year Revenue Expenses Net Assets Program % Staff
2024 $16.1M $18.6M $4.9M 89.3% 30
2023 $21.9M $21.4M $7.4M 91.6% 29
2022 $17.3M $16.2M $6.8M 91.7% 19
2021 $13.8M $13.7M N/A 24
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Organization Details
EIN
31-1777082
State
NY
City
NEW YORK
ZIP
10018-2488
Classification
P60
Category
Human Services
Rating
3★
Coverage
A
Last Updated
Aug 2026
IRS Ruling Year
2001
Foundation Code
15
Form 990
On File
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