GOOD PLUS FOUNDATION INC
Mission Statement
Founded in 2001 by Jessica Seinfeld, Good+Foundation is a leading national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family. With an early focus on mothers and children, Good+ expanded programming in 2010 to strengthen support for non-custodial and formerly incarcerated fathers to address one of the root causes of cyclical poverty: father absence. The shape of American families has evolved greatly since the 1960s, meaning that we are now on the third generation of children growing up without their dad in the home. Early interventions are essential, as many young fathers who didn't have dads themselves need instruction and support in learning about healthy father-child and co-parent relationships. Since increasing our investment in fatherhood, Good+ has provided support to more than 30,000 fathers and their families in cities including Baltimore, Houston, Los Angeles and New York City. Per an independent evaluation, 93% of fathers reported that their relationship with their child improved as a result of our donations, and 82% reported that their relationship with the mother of their child and/or her family improved. By giving fathers tools, dignity and opportunities to re-engage with their families, Good+ is helping young parents to reduce financial stress and build healthy relationships with their children and the mothers of their children. The Good+ model is unique in the social service sector: The organization partners with a national network of social service programs to provide goods – such as cribs, car seats and diapers – to young dads enrolled in co-parenting classes, employment assistance, financial literacy and more. Good+ supplements these donations with special events for fathers to build lasting memories with their children and the mothers of their children. We have held outings for the families we serve at Dodgers, Mets and Yankees games and have organized more for 2020. One father had been a Dodgers fan for years but had never been to a game. Seeing his first game with his daughter, he said, was one of the best experiences of his life. As a result of our donations of essential items and experiences, mothers are getting more support, children are getting greater access to their fathers and men are learning how to become the dads they want to be. Good+Foundation has offices and warehouses in New York City and Los Angeles and strategically distributes more than $6 million worth of goods each year across the country. In 2019, 87% of expenses went directly back into Good+ programs. The organization has earned seven consecutive 4-star ratings on Charity Navigator — the highest rating possible — as well as a GuideStar Platinum Seal of Transparency and accreditation by the Better Business Bureau’s Wise Giving Alliance for transparency, efficiency and operations. This video, featuring Good+ Fatherhood Leadership Council Chair Jerry Seinfeld along with fathers we have served and other advocates of our work, encompasses the impact our model can have on parent-child and co-parent relationships: https://www.youtube.com/watch?v=jJOJiRo4GQE
Financial Overview — FY 2024
Compared with Peers
FY 2024| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
89.3% | 87.5% |
P10P90
|
Above median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
5.9% | 11.1% |
P10P90
|
Top quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
4.8% | 0.2% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
3.2 mo | 6.6 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
24.9% | 32.8% |
P10P90
|
Above median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
98.1% | 92.7% |
P10P90
|
Bottom quarter |
|
Revenue growth
Year over year revenue growth
|
-26.4% | 7.6% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
-13.0% | 6.9% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-15.8% | 1.6% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2024 | $16.1M | $18.6M | $4.9M | 89.3% | 30 |
| 2023 | $21.9M | $21.4M | $7.4M | 91.6% | 29 |
| 2022 | $17.3M | $16.2M | $6.8M | 91.7% | 19 |
| 2021 | $13.8M | $13.7M | N/A | — | 24 |
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