Animal-Related
(D20)
IRS Verified
DX Registered
990 on File
HEARTLAND FARM SANCTUARY INC
Financial strength (30%)
73/100
Reliability (20%)
50/100
Effectiveness (25%)
78/100
Impact (25%)
No data yet
CharityAI™ Score
Not yet evaluated
Mission Statement
Heartland Farm Sanctuary’s mission is to inspire compassion for all beings by offering a safe, welcoming space where people and farm animals come together to experience growth, healing and connection. At Heartland, we provide high-quality, specialized care to rescued farm animals, offer inclusive humane education programs for learners of all ages and provide experiential therapy to ensure the Heartland community is accessible for everyone.
Financial Overview — FY 2025
$2.4M
Total Revenue
$1.6M
Total Expenses
$1.8M
Net Assets
55
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
72.4%
Fundraising Efficiency
3853.0%
Operating Reserve
14.08x
Liability-to-Asset
55.5%
Revenue Diversification
79.9%
Executive Compensation
$70K
Compared with Peers
FY 2025
Compared with 399 similar organizations
(United States, Animal-Related, $1M–$10M in expenses), FY 2025.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
72.4% | 84.2% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
15.0% | 9.4% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
12.6% | 4.5% |
P10P90
|
Bottom quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
3853.0% | 127.2% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
14.1 mo | 19.1 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
55.5% | 3.6% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
79.9% | 77.8% |
P10P90
|
Below median |
|
Revenue growth
Year over year revenue growth
|
69.0% | 10.2% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
9.6% | 8.4% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
33.7% | 5.1% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $2.4M | $1.6M | $1.8M | 72.4% | 55 |
| 2024 | $1.4M | $1.4M | $1.0M | 70.7% | 48 |
| 2023 | $1.0M | $1.2M | $1.1M | 76.3% | 52 |
| 2022 | $1.4M | $985K | $1.2M | 40.6% | 51 |
| 2021 | $1.2M | $736K | N/A | — | 39 |
Donor Reviews
Write a ReviewNo reviews yet
Be the first to share your experience with this organization.